we help you grow with effective and practical solutions
Want to remerchandise | Renovate | Expand | Re-Build?
our experts can help you succeed in the fast changing, competitive convenience retailing environment
We are fortunate to have served a range of great clients over the last several years, some on small one-time projects and some on much larger projects that spanned several months.
Although they are a diverse group of clients that vary in size, they have shared a common desire to improve their offers, organization, or services to better serve the needs of their customers and to be better equipped to compete in a fast changing and highly competitive marketplace.
This list is provided to better explain the nature of the projects we have undertaken for some of our clients.
Focus on Independent Single Store Retailers & Small Chains
Although originally the majority of our clients were the large chains, over time however, they developed their own teams and had less need for our expertise. At that time our focus shifted to the Independent single store retailers and the small chains who still required our help and who now make up the majority of our clients.
Over the last few years we have undertaken 35-40 individual store renovation / re-merchandising projects each year for independent Convenience and Gas / Convenience owner operators across Ontario, in Atlantic Canada, across Western Canada, and as far north as Dawson Creek and Whitehorse. These sites have been located in small towns and villages, in small and large cities and have come in all sizes and shapes.
Small Chains with Limited Internal Resources
These chains vary in size from less than 6 stores to more than 50 stores. Many are fuel distributors who are new to the convenience business, and some are convenience only stores, but all have recognized the need to improve their sales of convenience products and all have limited internal resources. Our role was to help them to better understand the potential of the convenience business, to assess the strengths and weaknesses of their existing stores, and to provide them with layouts and merchandising plans to dramatically improve their convenience offering.
Halifax, Nova Scotia
W.O. Stinson & Sons
Ottawa , Ontario
Maries Mini Marts
Red Deer, Alberta
Niagara Falls, Ontario
Thunder Bay, Ontario
Husky Energy (2010)
Visited all 98 of the locations that Husky acquired in Ontario, and prepared detailed Remerchandising plans for each location. In addition, acted as an advisor to Husky on the Ontario convenience market.
North Atlantic Petroleum. (2007 - 2009 )
Provided a detailed assessment of their existing stores along with recommended merchandising layouts for proposed renovations to up-grade their convenience offers.
Imperial Oil Ltd. (1990 - 1996 )
Conducted a detailed audit of their convenience program, and identified opportunities for growth and development. This project led to the development and the subsequent roll out the convenience merchandising program for their Tiger Express stores, (the fore-runner to On The Run), from prototype to over 200 locations. Included as part of the project was the development of their merchandising strategies, standards and practices, the development of a promotional program and the negotiation of supplier agreements.
Pioneer Petroleum ( 1997 )
Led the development of their convenience retail program, and their Snack Express offer including strategies, assortments, supplier agreements, store design and layout, fixtures and merchandising aids, and the training of executives and retailers.
Canadian Tire Petroleum ( 2001 - 2004 )
Assessed their existing offer followed by the development of strategies, standards, layouts, fixturing, and assortments for their new prototype convenience store.
Conducted a detailed review of their existing product / service offering to identify strengths, weaknesses, and opportunities in assortments, and merchandising. In addition, the project scope included a review of existing layouts and providing recommendations for future changes.
Shell Canada ( 1989 - 1990 )
Undertook a detailed review of their Circle K convenience stores, and identified opportunities for growth in sales and profits.
VivaCorp Properties Inc. ( 2006 - 2007 )
Developed the convenience retailing program for VivaCorp's new Viva Express chain of Gas Convenience stores, including projected sales and margins, store layouts, fixtures and equipment, suppliers and assortments. This project also included working with the Viva Express team to implement the program and open the first of the new Viva Express stores.
Exxon International - Europe ( 1992 - 1993 )
Conducted a review of their convenience retail operations and recommended opportunities for growth and development in sales and profits through the potential coordination of activities between countries.